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Advertising is a marketing activity that can help you to reach out to potential customers and encourage them to buy your products or services. While advertising is usually a paid promotion done through print, visual or digital channels, there are also free or low-cost options. The purpose of advertising is to market and promote your business to: create awareness communicate information educate your audience enhance sales create demand Benefits of advertising A successful advertising campaign can provide a range of benefits for your business and your customers, including: increased sales enhanced brand recognition increased customer reach educating your customers repeat sales competitive advantage What to include in your advertisements For your advertising to be successful you need to set yourself apart from your competitors and grab your audience's attention. You’ll need to identify your target market and focus on connecting with those customers. You can then tailor your mess

At June 30 2019 there were 2,375,753 actively trading businesses in the Australian economy . Three industries accounted for more than half of total annual growth in businesses, these were: · Construction · Transport, postal and warehousing · Professional, scientific and technical services Small businesses make a significant contribution to the Australian economy, accounting for slightly less than one-half of private sector industry employment and contributing approximately one-third of private sector industry value added in 2010–11. The construction and the professional, scientific and technical services industry subsectors each contributed around 16 per cent of the small business contribution to services industry value-added, and the rental, hiring and real estate services subsector contributed over 15 per cent. Using the employment measure of small business, there were 2,065,523 small businesses in Australia employing less than 19 people, accounting for 97 per cent of all Austral